Bright Pink

Our Mission

Bright Pink helps to save lives from breast and ovarian cancer by empowering women to know their risk and manage their health proactively.

Our Vision

That all women can live their best, brightest lives no matter their circumstances.

Our Strategy

We focus on health, not cancer, to inspire women to practice breast and ovarian cancer prevention. Our innovative programs, strategic initiatives and powerful partnerships directly reach women in their daily lives and healthcare providers in their daily practice.

Our Approach in Action

We take a two-pronged approach to breast and ovarian health education. By educating young women as well as their healthcare providers, we’re fostering a supportive healthcare relationship where informed women have proactive conversations with trusted providers on a regular basis. Our unique mix of digital (like our Assess Your Risk quiz) and in-person tactics drives exponential health behavior change.

Bright Pink is shifting the cancer paradigm from awareness to action to ensure all women can live brighter, healthier lives no matter their circumstances.

With a focus on health, not cancer, Bright Pink inspires women to make behavior changes that can greatly improve their lives. Through innovative digital tools and constituent-centric marketing, we engage women in educational experiences to help them understand their risk and personalize their prevention plan. We leverage strategic media and brand partnerships to deliver these programs to women where they are, on their terms, and in their language.