This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free Shipping on all orders over $100

Every purchase MinorityU donate to a Charity of your choice - supporting a Minority

About Us

Every Minority counts. Together we can all make a difference, and it starts with U. I am a person, I am important, I am proud, I have a voice, I am beautiful, I matter….

OUR STORY

MinorityU is a leader in cosmetics and skin care for minority groups that understands and appreciates their unique and special skin needs to different skin shades, applying innovation, convenience, and a social conscience. 

MinorityU is a community that champions diversity, inclusion, advocacy, sustainability, gender equity and diversity in all its forms and the advancement for the leadership of Minority groups in all arenas of life. As we grow, we’ll keep supporting and working to partner with Minorities that inspire us with the aim to empower minority individuals in minority groups to meet their full potential. We want our MinorityU community to see not only their own beauty but the beauty also in their collective empowerment, impact and potential. 

OUR VISION

MinorityU envisages a world in which every individual in a minority group enjoys full gender and sexual equality and all legal, social and economic barriers to their empowerment have been removed. 

The historical legacy of the racial, gender and sexual wealth divide makes minorities uniquely economically insecure. The greatest socio-economic disparities for most minorities are rooted in racial, gender or sexual inequality.

Realizing the equality of minorities and their empowerment will make a crucial contribution to the achievement of full human potential. Minorities must enjoy equal access to quality education, economic resources, political participation as well as equal opportunities in employment, leadership and decision-making at all levels. 

At MinorityU, we achieve this by providing and developing leadership, advocacy, education, expertise, mentoring and through building strategic alliances and delivering a significant increase in investments to close gaps for Minorities via direct financial support via the sale of our products for institutions in relation to diverse gender, racial and sexual equality and the empowerment of minorities at the global, regional and national levels.

OUR COMMITMENT

The MinorityU movement is bigger than any one individual, and we at MinorityU are here to support it. We hope you are bold and proud enough to be part of #MinorityU.

We believe the beauty of a MinorityU is Bold, Special and Honest. We hope that you will join the MinorityU community we are building and experience beauty as you are.

Bold

MinorityU beauty is Bold. We are confident of who we are and understand the value and importance of our lives to the community and we put our best face forward.

Special

MinorityU beauty is Special. We embrace our identity and celebrate our diversity as our strength.

Honest

MinorityU beauty is Honest. We are self-aware, we know what works, we embrace imperfections and challenges and therefore are fearless in challenging the status quo.

Cart

No more products available for purchase

Your cart is currently empty.